Well just as a copy of the DPF newsletter would have obliterated Rearz, the "Babyfur" selection in "I am a..." would put the tag in their toe or stuck the fork in them
I hope this person can get their business up and running. People fear what they do not understand. $10,000 is a steep fine though. As a CPA myself, I understand how protective professional boards are about protecting their respective professions.