Kcww Goodnites Press Release (Usa)

[Dirty Diaper/Maxipad Lover]

Source: CNBC

DALLAS, May 12, 2011 (BUSINESS WIRE) -- Kimberly-Clark's GoodNites brand announced today the launch of a new integrated marketing program to educate moms of 4-6 year olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children's nighttime needs.

With approximately one million potty-trained kids among this age group still wearing training pants at night to help manage bedwetting, the focus of the new GoodNites brand marketing program aims to raise awareness among moms about a product specially designed for her growing child's needs.

"In our ongoing partnership with mom, we've gained new insight into the needs of those with younger children. We learned many 4-6 year olds are wearing training pants instead of GoodNites Underwear to provide protection against nighttime accidents," said Tim Abate, marketing director, GoodNites.

"It was through our conversations with these moms that we realized they were looking for a better solution for nighttime wetting." Abate went on to explain.

"The GoodNites brand can give them that solution. At this age, GoodNites Underwear provides an outstanding fit and more absorbency than the leading training pant -- helping keep the sheets dry, and the kids confident." For more than 17 years, the GoodNites brand's mission has been to provide advice, resources and product solutions to parents with children who suffer from bedwetting (clinically known as "nighttime enuresis"), to help enable an easy night's sleep. The new marketing program continues to deliver on this mission, but will also focus on reaching moms of kids 4 and up and arming them with better bedtime solutions.

The program is centered on the GoodNites brand specific design and fit for growing kids who need better nighttime protection. The brand is reintroducing TV advertising as part of its overall marketing mix for the first time in three years as a result of market research findings. The program's creative idea is visually communicated through scenes illustrating a child literally getting bigger overnight--bringing to life how quickly time can seem to pass as children grow up.

The commercial program will kick off with TV spots starting in May and running through September, and will be seen during a wide variety of network programs, including the "Today Show," "The View" and "Good Morning America." In addition to new TV spots, the GoodNites brand will be supporting the program through integrated marketing strategies, including social media engagement, an online community partnership, sampling, digital integration, in-store communications, and expert support from the NiteLite Panel - which includes pediatricians and parenting experts.

Also, the GoodNites brand website, www.GoodNites.com, has recently undergone a site redesign to help mom and child have a better bedtime experience. The website enhancements include: -- Improved site navigation, including sorting of educational information by what's most helpful to site users.

-- The opportunity to ask questions of and receive expert answers from the NiteLite Panel.

-- Identifying helpful comparisons between the leading training pant and GoodNites -- sharing benefits and product details.

-- Adding a "helpful" button next to articles and resources so site users can interact with content.

For more information about the GoodNites brand or to find the resources available for mom and child, please visit www.GoodNites.com.

About the GoodNites Brand The GoodNites brand offers trusted nighttime protection and has been a market leader for parents for more than 17 years. It is a trusted partner, providing advice and resources to help navigate enuresis. In fact, last year alone, more than 2.2 million families trusted the GoodNites brand. The products help create a comfortable night for boys and girls, with distinct underwear-like choices to meet a child's independent needs and personal style. Visit www.GoodNites.com to learn more about the products, for information on bedwetting and for advice on how parents can make bedtime "quality time" with their child.

About Kimberly-Clark Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 139-year history of innovation, visit www.Kimberly-Clark.com.

It looks like we have an explanation for the clothing sizes on the new packaging now. Also, it could be interesting to see what the new TV commercials look like.

[Guest little_jonny]

so.... are they going to fit better or what? sorry just woke up and zoning in and out

[LILJIM]

I was hoping they put more padding on the sides; for us side-sleepers and FREE SAMPLES...

[WaddleBoyUK]

How big a waist can you have to fit in these pullups? Id love to try them but I don't know if I'm too chubby

[LuvsGurl]

Supposedly L/XL goodnites fit up to 36" waist.

[WaddleBoyUK]

I'd be right on the cusp then, think it's worth a try to squeeze in?

[Little BabyDoll Christine]

In the 1950's, when baby diapers were in the early stages of becoming standardized, nostly among younger parents, with the 28+ year olds (1954) still doing it themselves from scratch, either out of habit or economy. mothers of bedwetters or who used diapers for other reasons (girls under 8 on long trips, two or having two or more girls under 8 over for the afternoon; in my area, boys tended to roam and there were plenty of trees and discreet areas they could use) were really on their own. The baby diapers of the time did not really do the job. Whle toddler or super-toddler size rubber panties were adequate for even a 9 year old (I could barely fit into them when I was 17 but only with thin or no underwear), There were no standardized diapers for a 5 and up person. Consequently, mothers got creative and most, especially in my area, it being a textile/clothesmaking center, had the sewing skills to make that creativity work

I can understand the idea of potty trained children 4-6 maybe needing a little something extra. I rmember more than once just making it from bed to the bathroom with a bit running down my leg; Few enough times not to cause concern, but enough to make me uncomfortable. This was mostly when I was 5 and way too young for an enlarged prostate:) You would be surprised how far bedrooms were away from bathrooms in those houses built before 1950 much of which had to do with the fact that toilets were added quite a few years after the houses were built and put in the out of the way places, usually a converted closet or some unused spare space, in the houses built before 1925 or 30 unless they were built for the well-to-do. The "John Crapper" was first seen large scale by WWII US solders in England and Europe and both terms reference a company that made the early ones. We were quite a bit behind the times. One house where I often stayed, if you needed to go at night. You got out of bed, put the ladder dwon to the living room and decended, went out the door around to the cellar door, went in and did your business, then ratraced your steps back to bed. It was a mile out of the city and must have been 25 years old. It had a gas stove and heat, 5 electric lights, about 6 two-plug outlets (none upstairs). To bathe, and this was common, you dragged a big galvanized metal tub into a large room, heated water on the stove in big pots and dumped the water into the big tub and did it that way. Full bathrooms did not become required in Fall River until 1959, under the John Arruda administration and you should have heard the landlords howl about that. With the exception of some old, unrennovated houses most of the places where I lived in Tiverton were single-family post-1950 built or rennovated. I lived in what had been an 18th/19th century farmhouse that was rennovated in 1943-46

[LuvsGurl]

It's really just another ploy to get parents to keep kids in diapers longer. More profit for the diaper manufacturers of course. KC is working hard to change that social stigma that says children should be toilet trained by age 3. That's why they make diapers that will fit 5 year olds and pull-ups that will comfortably fit kids all the way up to their teenage years.

The one thing really holding them back right now, public schools do not allow students who aren't toilet trained to enroll in kindergarten unless there are some very specific and medically confirmed circumstances met. If they can get past that barrier I fully expect to see diapered kindergarteners becoming the norm in the next 20 years.

[Little BabyDoll Christine]

That would put a strain on our resources. There are two obstacles, both pertaining to landfill space

1) while it is possoble to make the "perfect landfill" ("dry entombment" etc). tiat is a) expensive, subject to Murphy's Law with possible disastrous consequnecnes and c) Not guranteed to be honored for all time. In his book and Reason Magaizine article on Love Caneal, Eric Zeuf pointed out that Love Canal was always a chemical dump and well-built and working perfectly well. What happened was that the town made a serious threat to take it by eminent domain from Hooker and Hooker decided not to fight the matter but warned the town that this was what it was and not to puncture the protective liner of clay nor use it for a school, which was what they had in mind and did

2) NIMBY: Nobody wants to live near a landfill

These two factors limit the ladfill and disposal options. Now I wonder how much progress has been made with the flushable type?

The greatest amount of misuse of disposable diapers, that is disposing without thorighly cleaning, is associated with children. Adult diapers are but a tiny component of the market with most of that in skilled care facilities. For the two weeks I spent at Kimwell, my roomie wore diapers and briefs to bed and sometimes during the day

Note to LuvsGurl: Jealous?

All of this acts to limit how much the diaper companies can expand the market for disposable product

[LuvsGurl]

That would put a strain on our resources. There are two obstacles, both pertaining to landfill space

You are an entertaining person, but your arguments are all based on data that is 20-50 years old.

Technology is rapidly making landfills a thing of the past. Trash disposal is moving to complete Waste-to-energy conversion. China has over 50 WTE plants and Japan is leading the way in solid waste thermal treatment, processing over 40million tons. They even have machines that turn disposable diapers into fuel pellets that can be used in generators.

There are a number of WTE plants already in operation in the United States, turning solid waste into fuel or electricity and more of them are slated to begin operation within this decade. The "garbage crisis" of the 80's and 90's has been effectively solved by technology.

[Little BabyDoll Christine]

WTE has been around for 33 years that I know of. If a technology is to mature, it does so in 20 years: Example I used a 16K RAM; 16K ROM TRS-80 in 1979 We broke the 1M RAM in 1981 and in 1986, I used a 16M Ram. What I use now is 512M RAM. I will shortly Upgrade to a 4G RAM and 1/2 T drive. the original Winchester hard disk held about 800K while the 8" floppy held c350K, the 5" floppy of 1982 held about 600K the original 3.5 held 760K then 1.44M and now whe have micro-SDHC cards of 16G and I just got a SanDisk stick of 32G In 1963, Moog showed off the first keyboard synthesizer which took up a whole wall. By 1983 we had 8-note polyphonics that could fit in a suitcase I suspect Waste to Energy is no closer to workable now than it was then if what I see of wind and solar over the last 35 years is transferrable. I understand how technology works as I associated with scientists and engineers.

The whole impetus behind landfills was that you didn't want to burn this stuff since much of it was plastic and when burned released toxins and there was no feasible containment systems which doomed, the city incinerators in the early to middle 1980's. So if Waste to Energy involves burning then you need a reliable closed system that will not break the bank

The question is not can it be done but is it feasible and reliable. A case in point Ethenol fuel made from anything but sugar, which Brazil has in excess and can use economically, uses more energy to make than it generates. I suspect Waste-to-Energy will be, like all the rest, an exotic costly toy. A perfect example of that was in the 1950's Vanguard vs Explorer satellite systems. The Vanguard was developed as a high-tech non-military rocket while the Explorer used off-the-shelf materials and parts and was ready to go and almost launched "accidentally" in late 1956 almost a year before Sputnik. The first 3 Vanguards failed utterly the first Explorer launched on 31 Jan '58 worked perfectly

Were it feasible. Exon et al would have jumped on it 15 years ago and turned it into a money-making enterprise. They are not just oil companies, they are also energy and petro-chemical companies

[d_drew12]

It's really just another ploy to get parents to keep kids in diapers longer. More profit for the diaper manufacturers of course. KC is working hard to change that social stigma that says children should be toilet trained by age 3. That's why they make diapers that will fit 5 year olds and pull-ups that will comfortably fit kids all the way up to their teenage years.

The one thing really holding them back right now, public schools do not allow students who aren't toilet trained to enroll in kindergarten unless there are some very specific and medically confirmed circumstances met. If they can get past that barrier I fully expect to see diapered kindergarteners becoming the norm in the next 20 years.

I couldn't agree with you more. It's like a marketing SCAM. Like a Hallmark holiday too. Pretty soon, KC will be petitioning along with parents to allow older children to wear diapers to school. However much I like diapers, kids should be given a fair shake at being trained early on in child hood instead of letting lazy parents not face the issues. Yes, I said it. Lazy parents. I've known both types of parents who've had bedwetting children. The lazy ones who just put them in diapers and say "ohhh, they'll outgrow it", "it's just a phase", "it's normal", etc. Then there's the ones who nip the bedwetting in the bud and face it head on, going to specialists, working with the child, have bribes(unfortunately), goals, etc. They have a much better, faster success rate at eliminating bedwetting early on.

Put it this way, if the parents don't care, why should the kid?

Although not all kids are the same, and yes, there may very well be a real medical issue(not talking about those kids), I'd say with some training, specialists and work on behalf of the parents and the children, bedwetting can be overcome sooner then the parent that just slaps a diaper on their kids every night and move on. I'm generalizing a lot here, and there's always special and different circumstances, but from my own personal experience and from what I've witnessed, I've seen bed-wetters cured within weeks once the issue was nipped in the bud, and taken head on, vs years of bedwetting and wearing pull-ups to bed.

[LuvsGurl]

Were it feasible. Exon et al would have jumped on it 15 years ago and turned it into a money-making enterprise. They are not just oil companies, they are also energy and petro-chemical companies

Not quite. "Exxon et al" jumped on a lot of alternative fuel patents 15-20 years ago and shelved most of them. They don't want anything to threaten their oil cartel, because that's what makes them the most money. The only reason ethanol is being used as a motor fuel at all in the US can be traced back to years of Corn Lobby flexing its muscle. They're big enough to actually take on the oil companies and gain ground.

I suspect Waste-to-Energy will be, like all the rest, an exotic costly toy.

When personal computers first hit the market they were "exotic costly toys", but after a decade or two people realized how useful they could be, how much time they could save and how they could connect the whole world for business and pleasure. Now you can't go a day without using a computer device of some sort.

Waste-to-Energy may seem like an impractical load of crap right now, but give it a few years to be fully developed and it will catch on. Every year increasing regulation and decreasing space makes landfill garbage disposal less and less cost effective. Eventually we will cross that line where WTE becomes cheaper to operate. At that point landfills will cease to operate.

[Little BabyDoll Christine]

There would be no threat for the simple reason that there are a gazillion other uses for oil other than energy, such as plastics and medicine. That is why I said they are energy and petro-chemical companies. Exxon is involved in nuclear fuel, which is not oil. For all that we hear about Exxon, BP, and the others, they all are about 20% of the oil market and, as oil companies go, small potatoes. Taking oil out of the energy mix is no skin of their backs at all. In fact if the "alternative" forms worked the companies would just make them do so and still have the oil market as well so they would be twice ahead of the game.

Exxon et al probably "jumped on" the crazy stuff because the government was handing out money to do it and when the money dried up, so did the projects. Who can forget the "Syn-fuel" debacle of 32 years ago?

Actually when the micro-computer hit the market in '78, they were not that costly as things go, exotic, yes nor were they toys: They went to work immediately and could be had for $US800 which was unbelievably cheap. My point was, that the technology matured In 20 years thue became 500 times better. "Alternative" sources have been around and been pushed for 35 years and they are still at square one at 2 to 3 times the cost per kilowatt of coal. Nuclear power has been made more expensive by the same crew that chases ambulances and their henchmen in the media and politics.

[BBB]

For all that we hear about Exxon, BP, and the others, they all are about 20% of the oil market and, as oil companies go, small potatoes

Uhm.... Exxon Mobil is the largest oil company in the world that isn't government owned.

http://www.corporatewatch.org.uk/?lid=292

[nitrous]

:badmood:If what luvsgirl is saying about the diaper companies making it socially aceeptable for kids to wear diapers in their kindergarden years and up then I see a possible good and a possible evil. The evil is the parents ease at just letting their kids use diapers and not give a dazm about potty training them by this point public schools may do that work for them. Or the whole of society will just not care. The possible good I see is less or total non herassment of people who're medically incontinent or mentally disabled to the point that they can't comprehend potty training. Either way I look forward to the day when luvs makes an adult sized diaper unfortunately I fear it will be in underwear from

[Little BabyDoll Christine]

Uhm.... Exxon Mobil is the largest oil company in the world that isn't government owned.

http://www.corporate...org.uk/?lid=292

Key operative phrase "Isn't government owned" and what do you think the size and percentage of oil companies that are not government owned, and does that not put the world oil market in a different light? As I said, on the world stage Exxon-Mobile is small change.

[BBB]

Key operative phrase "Isn't government owned" and what do you think the size and percentage of oil companies that are not government owned, and does that not put the world oil market in a different light? As I said, on the world stage Exxon-Mobile is small change.

Can you show me your data?

[Little BabyDoll Christine]

Can you show me your data?

Common knowledge to those who pay attention, also Jim Bohannon had an inteveiw with someone who did the research and those are the figures he used. This was about a year or so ago. Now if you want better than that. Get ready to pony up a starting fee of $US100 and $US100/hr; if you want progessional grade results, get ready to pay professional prices. This is a bleeping forum, not a bleeping think tank or university department. Beyond that, this is a bleeping side issue to the main one

[d_drew12]

^ Yeah, and I'll post this to speak for most here when I say, so shutty unless you actually have some actual info and not just some here say or are contributing to the thread.

[BBB]

Common knowledge to those who pay attention, also Jim Bohannon had an inteveiw with someone who did the research and those are the figures he used. This was about a year or so ago. Now if you want better than that. Get ready to pony up a starting fee of $US100 and $US100/hr; if you want progessional grade results, get ready to pay professional prices. This is a bleeping forum, not a bleeping think tank or university department. Beyond that, this is a bleeping side issue to the main one

I'm sorry. I tried to research you POV and couldn't find any supporting evidence with my google searches. I guess I'll continue to think that you mostly talk out your ass most times.

[LuvsGurl]

I'm sorry. I tried to research you POV and couldn't find any supporting evidence with my google searches. I guess I'll continue to think that you mostly talk out your ass most times.

All of "her" data is either ancient or fabricated. You can't argue with someone who won't consider that their knowledge might not be current/relevant/correct.

[Little BabyDoll Christine]

I'm sorry. I tried to research you POV and couldn't find any supporting evidence with my google searches. I guess I'll continue to think that you mostly talk out your ass most times.

You wouldn't know if ANYONE is talking through their ass because your friggin head is so far up yours that if you sneeze you'll give yourself a dry high colonic. It took me two minutes to find this

Top 50 Oil Companies

Using Google. It's 2 years back-dated. And that was the best I could do

Why?

You think Google is the end-all and be-all. That shows how good you really are. Google is the best general, free search engine. I have access to over 3,000 free search engines. Most of them are specialized. even to the point where I can get a search for specialized search engines by topic.Yet that is not even half of what there is. Now, what do you suppose the others are? PAID-SUBSCRIPTION SEARCH ENGINES! And those are the ones that COUNT as far as real research goes. I mentioned as a source other than common knowledge for those who pay attention someone that Jim Bohannon had on his interview show a year or so back. Bohannon is not an ideologue, no good interviewer is. and he didn't give this person any lip. They are both pro's and know the pro tools of the trade Knowing Bohannon, a former news man. or any pro-grade interviewer, he knew the answer to every question he asked. Remember I said that I'd do the research for $100 to start and $100/hr. Well if you bother to look at the link and click on "Top 100 oil companies, you'll see what I am getting at and why 2 year old references are the best I could do off Google. Of the top 50 oil companies about 30 are either fully state owned or have significant amounts of government ownership

[Little BabyDoll Christine]

All of "her" data is either ancient or fabricated. You can't argue with someone who won't consider that their knowledge might not be current/relevant/correct.

If you had any world experience you would know how to judge things. If what I know matches what I see, no matter how old the knowledge is, it does not matter how old that knowledge is. Also, you would know how to aseess over time. In this case the WTE situation is in keeping with what I understood 10 years ago, 20 years ago and 35 years ago; a non-mature technology that is overdue to mature by 15 years. 25 years ago, I read about an experimental pilot CANDU nuclear reactor and the type being "inherently safe if left alone" and thought "Wow if they can only get those on line". Recently, in the context of the Fukashima disaster, the CANDU was mentioned in such a way as to inply that some were up and running. If you think that 20 years is "ancient" that just shows how shallow you are in real terms. That is not a fault or even a flaw. The faut is when you try and get over on someone who has been around much longer than you and has that reservoir of knowledge, can evaluate based on experience and knows how to think. I have been 26, Have you been 36? 46? 56? Age does not confer wisdom. that thakes both age and practice. Age is, however, a pre-requisite because it offers the necessary opportunities to so how the world really works and enables you to put your print-based knowledge in the proper context

[sweetandsensitiveguy]

http://www.youtube.com/watch?v=-YvDmINe9As