From Reuters- Diaper rush: conquering a $9 billion market no one wants to talk about

[WetDad]

Yes, the big business news web site. Just published this article and it's opening sentence says "The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products - if they can lift the stigma that has long constrained sales".

Lots of cool graphs showing how the market is changing and that incontinence suppliers need to help the market by doing publicity to "minimize the stigma" of adult diaper wearing.

[beallucanb]

Just think of ourselves as ahead of our time, we are got in to the game early.

When the day comes that we need diapers, we will know what works for us, than ask for the brand we liked the best.

[nappylover78]

I love the last line, "If incontinence was a country, it would be the third largest in the world" ?

Imagine a nation of a few hundred million people all in nappies! Waste management would be a bit of a challenge...