Furry Beer

[messyman]

This is a commercial for a beer that comes in a bottle stuffed inside a dead animal. If dead animals offend you you might not want to watch the video. Not sure what the thinking behind this campaign was.

[AutieAB]

Not sure what the thinking behind this campaign was.

To get people talking about it

That company have a history of 'extreme' beers and crazy marketing to get people to take notice.