Pampers Chases Huggies

[timmyc]

CINCINNATI — The Procter & Gamble Co. is aiming to make disposable diapers fashionable.

Popular designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ruffles. P&G said Wednesday they'll be offered in Target Corp. stores beginning in mid-July.

Jodi Allen, a P&G baby care vice president, says in a statement that diaper performance comes first, but parents consider the look important, too.

Prettier diapers will be pricier. A pack of about two dozen of the toddler-size diapers will have a suggested retail price of $15.99, about $6 above plainer versions.

Pampers is the No. 1 worldwide brand in sales for the Cincinnati-based consumer products maker that also has Tide detergent, Crest toothpaste and other brands.

P&G spokeswoman Tricia Higgins said Wednesday the Rowley design diapers are expected to be sold throughout the summer, and possibly after, depending on their reception.

Dallas-based competitor Kimberly-Clark Corp. last month launched U.S. sales of Huggies Jeans Diapers, giving babies' bottoms a denim style for the summer.

P&G's designer diapers all come with the company's new Dry Max technology. This year's debut of Dry Max, promoted as 20 percent thinner than previous diapers, has been plagued by consumer complaints that they can cause severe rashes.

The Consumer Product Safety Commission is investigating the complaints, which have also triggered lawsuits. P&G says it has found no evidence that the diapers are more likely to cause rashes.

[babykeiff]

CINCINNATI — The Procter & Gamble Co. is aiming to make disposable diapers fashionable.

....

P&G's designer diapers all come with the company's new Dry Max technology. This year's debut of Dry Max, promoted as 20 percent thinner than previous diapers, has been plagued by consumer complaints that they can cause severe rashes.

The Consumer Product Safety Commission is investigating the complaints, which have also triggered lawsuits. P&G says it has found no evidence that the diapers are more likely to cause rashes.

#1 Every time, P&G create a new 'Pampers' line, the 'green group' create the standard list of complaints. For years, they complain that the SAP within disposable diapers create rashes AND absorb vital moisture from a babies skin. Every time, under medical testing, the validity of that statement fails. In reality, due to the absorbency capability of Pampers products, some parents leave their child in a diaper much longer between changes than they would, or could with a cloth or standard disposable diaper. As a result, the infant is sitting in stale faeces and urine, which has time to break down the childs skin. To some, the mentality is that P&G is responsible for the rash and associated problems rather than the negligent parent. (see McDonalds coffee as an example) If parents paid attention to their infants needs, diapers wouldn't be needed. (see infant potty training).

I have tested the pampers 'dry max' technology (using a baby diaper as an insert) and found that the pampers absorbs upto 10 times that of an adult diaper. To test this yourself, place the dry diaper on an accurate scales, and zero the scales. Using warm salt water, ( a large sink would be ideal), submerge the diaper into the water, and leave for 15mins. Weigh the diaper again on said zeroed scales. Compare this weight ( the water weight the diaper has absorbed in 15 mins to that of another diaper.

#2 P&G seem to always use Kimberly Clarke's research team to outlay the original cost for market test before copying the design. P&G seem to think / know from market sales of Huggies 'Jeans' diaper, that enough market demand - one viable enough to cover the cost to produce multiple designs of diapers.

What I want to know is, is the law, OR people's attidudes changing in relating to see an infant in only a diaper / diaper & t-shirt. A few years ago, it was not proper (or legal in some states / countries) to dress a child in only a diaper / diaper and t-shirt, the diaper would be covered by either shorts / or some form of undergarment - like a onesie etc.