I agree, I too am a bit skeptical. As far as the limited marketing buzz, I think that is the intention of P&G. So who knows. Here is a pic from parenting:
http://bp2.blogger.com/_Jw02oWPHyc0/RgbWFc...-h/IMG_0509.jpg
http://img102.imagevenue.com/view.php?imag...1_122_495lo.jpg
That could have been pshop'd but I don't think so, especially judging that there are two samples, and the second has perspective involved, and the font seems to be the same. If you zoom in on the larger one, all of the pixels seem appropriately rasterized, including the , (comma).