I agree with you about the Lincoln comfort. The company I work for just partnered with Lincoln for a sponsorship. I got a 2012 MKZ to drive. I was driving a Honda Civic. The MKZ is extremely comfortable! On a long trip it eats up the road and it'll make a 4 hour drive seem like 2. The Honda was a GREAT car! Great mileage, great look, very refined. The Lincoln doesn't have those refinements. There are sharp edges under the hood, the steering wheel doesn't feel as good in my hand, the knobs, handles, and switches feel cheap. It's just not as refined. And for a car that's equal in price to an Acura or Lexus, it should be equally as refined. Kia makes some things I like, but I've never owned one.