40 replies to this topic

[DailyDi]

Kimberly-Clark Corporation today announced it is partnering with Marvel Entertainment, LLC to bring Marvel's legendary Spider-Man character to GoodNites Underwear for the first time.
GoodNites Underwear for boys will feature graphics of the famed web-crawler for a limited time beginning this month. This marks the first use of licensed characters by the GoodNites brand.
"We are thrilled to partner with Marvel to license their iconic characters for GoodNites Underwear," said Dave Caputo, Senior Brand Manager, GoodNites. "Marvel Super Heroes are unique individuals who overcome challenges. We know how much kids love Spider-Man, and including these character designs on GoodNites Underwear will further help kids and their parents feel more positive and normal while they are coping with bedwetting."
Paul Gitter, Senior Vice President Marvel Licensing, added, "We are continuing to look for unique opportunities to extend our characters into new categories. The child care category is a growing sector for Marvel and we are excited to be partnering with a category leader like Kimberly-Clark and the GoodNites brand."
GoodNites Underwear are the most absorbent pant for boys and girls ages 4 and up. Specially made to protect while lying down, they help keep pajamas and bedding dry all night long and feature plush comfort with a discreet design.
GoodNites Underwear with Spider-Man character designs will be supported with an integrated marketing program including FSIs, online advertising, social media and mobile apps.
Source: PR Newswire (http://s.tt/1cFrR)

[Horndog]

Nothing says, "I'm Spiderman!" more than wetting your pants

[Baby_Amanda]

Didn't they have Marvel characters on Pull Ups at one time?

[Bettypooh]

Perhaps swinging from skyscrapers on a thin silken line wouldn't bother you, but it would scare the piss out of me so I can see the validity of the idea

Bettypooh

[Night]

Didn't they have Marvel characters on Pull Ups at one time?

They did on Easy Ups but not pull ups.

[Thickpadding]

wonder if they will make a new girls design to go with it

[DailyDi]

wonder if they will make a new girls design to go with it

Was wondering that too. Baribe or something. Would be awfully one-sided of them to do a boys only ad campaign.

[Thickpadding]

well hopefully it's something pink, I'm not a fan of purple

[Baby_Amanda]

Maybe they could use the Disney Fairies

[puffybedwetter]

Was wondering that too. Baribe or something. Would be awfully one-sided of them to do a boys only ad campaign.

That's because boys rule and girls drool! lol

[square_duck]

I also find it interesting that they refer to GoodNites as "underwear" as opposed to what they used to refer to them as night pants or what ever.....soooooo 'absorbent kids bedwetting pants" can now be referred to and thought of as legitimate underwear with out any other embarrassment and such....interesting, and the second wind of the makings of more AB/DL types

But thats just my humble opinion

[Soggydiapers]

Maybe they could use the Disney Fairies

Interesting you say that. There's a listing for the girls size small-medium (4-8) in limited edition "Disney Fairies" print on Ebay.

[Zpeed]

Why is Spiderman boys only?

Id love to see girls in Spiderman Diapers ^^

[Dirty Diaper/Maxipad Lover]

wonder if they will make a new girls design to go with it

They have--there are Disney Fairies designs for girls.

Maybe they could use the Disney Fairies

Baby_Amanada--you "called it." KCWW is making Disney Fairies designs to go with the Spider-Man designs. There are a couple of things that are worth pointing out though.

• The Disney Fairies are a "limited edition" print like the Huggies Jeans/Santa/Hawaiian print, and I expect that the Spider-Man print will be the same. In other words, if you want these, you'd better grab them while they're still available. I don't think that we'll see these replace the regular GoodNites designs, because they're limited edition prints. This is something that I'm perfectly happy with--I like that regular GoodNites have their own designs on them instead of branded content--branded limited edition content is fine with me though.
• The girls designs are Disney Fairies, and Disney owns Marvel Entertainment--it should be obvious how KCWW managed to get a license for Spider-Man.

I also find it interesting that they refer to GoodNites as "underwear" as opposed to what they used to refer to them as night pants or what ever.....soooooo 'absorbent kids bedwetting pants" can now be referred to and thought of as legitimate underwear with out any other embarrassment and such....interesting, and the second wind of the makings of more AB/DL types

But thats just my humble opinion

Square_duck--KCWW referred to GoodNites as "GoodNites Underpants" from 1994-2009. In 2010, they discontinued the "Underpants" and introduced "GoodNites Underwear" to replace them. Occasionally KCWW adds a quantifier to the Underpants/Underwear name, but the product is still GoodNites Underpants/wear. The Disney Fairies designs are referred to as "Nighttime Underwear," but they're still GoodNites Underwear. I can't find a picture of the Spider-Man designs, so I can't tell you if they use the same wording, but I think that they would.

[Protection]

for the first time since I want the boys designs more <3 well, maybe when the underjams had turntables on them...

[DailyDi]

[square_duck]

Now W*H*Y can't they make those in Adult sizes...???? W*H*Y????

[puffybedwetter]

When are these comming out? Im going to have to buy several packs. and hide them as if they were gold! LOL

[chad334]

Nothing says, "I'm Spiderman!" more than wetting your pants

XD. I think it's great there putting spiderman on the goodnites. I've always loved spiderman.

[pipsqueak87]

http://www.bedwettin...-now-in-stores/

They seem to only be in sizes S-M at the moment....Not surprised! anyway I hope they make some girlie ones I don't care too much for these.