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diaperboyMKE

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diaperboyMKE last won the day on November 23 2018

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  1. YES..THIS!! (Excuse the WALL of text, but I have additional insight on this that I thought I should share with the community) Yes, the reduction in package count is deplorable, but what's WORSE is.. have you noticed the changes to the diapers themselves!!? At least with Overnites (I also use size 6), the new packaging not only comes with less diapers, but the diapers themselves are also completely redesigned! I complained on the Huggies App, and received the typical canned response, "blah blah, we have made some minor changes to the packaging but they're still the same great diaper you know and love".. BS.. I was lucky enough to find 4 packs of the old style before they disappeared from store shelves, and when I got home I immediately took one out, opened it up, and compared it side by side with the new style, and I can verify that they are COMPLETELY different diapers. Everything about them, from the cut/shape, size, thickness, to the manufacturing process used to make them, and even the materials themselves are different.. and I'm not JUST talking about the graphics either, if you look at the up close, you can clearly see/feel a difference in the material used for everything from the outter cover, to the standing leakguards, the landing zone, the tabs, the insult layer (inside top layer).. all different. The noticable differences to the size/shape/cut are that the front of the diaper is noticably narrower in the crotch area, including the padding and the outside cover.. as well as the leakguards themselves are shorter and narrower. And I know that I'm not exactly the target audience for this diaper, but this is BAD news for people like us because the new (narrower) front and shorter leak guards mean that they no longer stretch wide enough to cover my "boy parts" properly, and no matter how much I attempt to make sure everything is as centered as possible, the lack of material means that the slightest movement in them causes the leakguard to pull to the side, exposing my pants/underwear to wicking leaks. The old design had nice wide, stretchy, deep, leakgaurds that I could reach down into the front of the diaper and spread them out while gently tugging them up into the areas around the sides of my groin and they would comfortably shield everything in between them, meaning the diaper could essentially be "used" by me, several times, with basically no fear of them leaking or having wetness "wick" out. And this was all because everything down there was securely covered, in it's entirety by the standing leak guards. Well, no more.. then new design is so narrow, and the leakguards themselves are so much shorter that even when stretched to the max they don't cover everything up very well, and as I already mentioned.. this has caused several leaks, where the guard shifts slightly, and the edge of my pants or underwear will now be touching the exposed insides of the diaper, and they'll immediately wick a ton of wetness out, leaving me with a high dark wet spot on the front/sides of my crotch, along with having soaked underwear. This happens a lot with most other baby diapers I've tried, and until the redesign, Huggies Overnite was the ONLY one that didn't have that problem. I wore them every day, all day, for years.. and was able to wet whenever I needed to, and could wet 2-3 times before the diaper would fail and leak, now, I'll get leaks on the first wetting. Also, the capacity of the diaper itself is greatly reduced. It was hard to test this for me because I couldn't wet it enough to get it to capacity because it would usually leak right away, but I eventually tried to see if they were the same, and nope.. the capacity of the diaper is PATHETIC compared to the previous design. Like I said, I have worn these inside my jeans every day for several years.. and I've also been able to compare new vs old, by switching back and forth. I actually used up an entire pack of the new design, so again I can say that I'm absolutely SURE when I tell you that they don't perform nearly as well. I would say that the new "Overnite" is now as narrow, thin, and absorbent as the old version of the Little Movers, as a matter of fact, the tabs are just like the old Little Movers, the landing zone material, the leak guard hight, and the performance is SO similar to the OLD little movers that it makes me wonder if they haven't just eliminated the old Overnites, and replaced it with a version of their Little Movers diaper which they have updated to look more like the old Overnites. Considering I've heard that they have ALSO changed their Little Movers diaper, it REALLY makes me wonder.. if.. Huggies hasn't rebranded their cheaper "Little Movers" product as the new Overnites (with minor changes made to make them more closely resemble the now depreciated, and more costly to make..old version. ..and at the same time, they have replaced the Little Movers (and potentially others) with newer designs, which are cheaper to produce. Modern diapers are SO good, that cheapening up the design of their standard diapers would likely go largely unnoticed, since parents are changing their babies faster than their diapers are able to fail, EXCEPT for the case of their Overnites, which have historically been a niche product, designed for a specific type of consumer who's needs require a diaper with ultimate performance. These "niche" diapers were touted as the best in the market, since they were able to absorb aamzing amounts of liquid, at an incredible speed.. but, like with all high-end, specialty products, that increased performance not only shows us what disposable diaper technology is capable of, it ALSO comes at a premium price. But, with non-overnite diapers performing SO well these days, the gap in performance between Overnites and standard diapers has narrowed, leaving the Overnite diapers to have less perceived value in the consumers eyes, ultimately making them seem like they're just not worth the higher price tag. So, with this narrowing gap in performance and drop in perceived value, coupled with increasing material costs, and an increase in competitive pressure from the growing number of diaper brands today.. Kimberly Clark has seen a drop in Huggies' financial performance. Considering there have been a number of articles in business/financial news.. (here's one: https://www.google.com/amp/s/www.fool.com/amp/investing/2018/07/11/why-kimberly-clark-stock-has-lost-13-so-far-in-201.aspx) ..talking about how Kimberly Clark has lost market share in the diaper space to other brands, along with rising material costs, they have seen shrinking profit margins since 2017, one way to attempt to remedy this would be to drastically reduce their cost, and/or increase their prices! Well, anyone with a highschool level economics education can tell you that you can't just raise prices to increase profit margin without HUGE potential consequences, so one way that corporations "raise" prices, is to sell the product at the same price, except include less product in the package in hopes that the consumer won't notice. (HUGE MISTAKE) especially in THIS market. Current diaper consumers (I mean of course, women who have given birth to a baby within the last 3 years) are not only a LOT more educated than any other previous generation, they have ALSO become consuming adults on the heels of one of the worst financial downturns in recent history, and as a result, they are incredibly cost conscious and tend to make much more educated buying choices than previous new mothers. So they WILL notice the reduction in package quantity. This MAY fool the casual, first time buyer that MAY reach for that 15 pack of Huggies Overnite, (not knowing that months prior that same package would have had 18 diapers in it), but they aren't fooling the average diaper buyer, or more importantly, their existing consumer base. This part is where my marketing education and professional background (some of which is actually IN the baby diaper manufacturing industry.. for a competitor of Huggies, don't ask). This willingness by some consumers to overlook the smaller quantity may be the result of their desire to try something new to them.. but in short order, they will eventually do the math and realize that they are paying 20-30% more than they were paying for their previous favorite brand, and this WILL cause them to do more research, ask online, look at and try alternative brands, likely resulting in a big dip in sales for Huggies. And those mothers who haven't switched to something new, and who have been buying other Huggies products (like Little Movers) should immediately notice this quantity reduction for what it is.. a bladen attempt to rip off the consumer by deceiving them with their "new graphics" and "shiney new packaging design" meant to hide their cost-cutting reduction in quality and reduced package quantity. So unfortunately, I think that this will blow up in KC's face, and when it does, I just hope that the "profit over quality" minded directors in charge of the Huggies brand, doesn't mistake this as market fluctuation. I hope someone over at Huggies has the insight to recognize their drop in sales as retaliation by the consumers, for producing an inferior product and betraying their trust.. and in the later case, it's possible that they will bring back the old design (or at least new versions of them), but unfortunately.. from what I know about manufacturing, once you make radical changes to your product and have retooled your entire production line (or have moved it to another location all together), by the time you realize your mistake, it's too late because switching back would be financially impractical, or down right impossible in the event that they upgraded their production line, tooling, equipment, workers.. in order to start producing a "cheaper" diaper, which usually means the old equipment/tooling has been destroyed, repurposed, or completely reworked in order to accommodate the new design. And (according to history) this is where things get dicey for a corporation.. this is when huge changes in management take place, CEOs get fired or step down, companies go through huge rounds of layoffs in response to their desecrated revenue totals, and that's when the vultures swarm, and brands get bought up by other companies at a bargain. Not saying this is what will happen to Huggies, because with a parent company like Kimberly Clark, they will likely receive an influx of cash, and with new management they will reinvent themselves likely picking up market share in the process.. but they will never go through something like that and recover to their former glory, especially since they were already struggling, which is what caused the changes in the first place. Coke-a-Cola is the only company I know of that can change the recipe of their world reknown product, letting their loyal customers down, and removing a consumer monolith from store shelves in the process..and watch its replacement fail utterly before changing it back, only to have the original version surpass the level it was at before the change.. This unfortunately doesn't happen to most companies, especially ones who can't just tweak a recipe, and tweak it back just as easily.. so we'll have to see how Huggies responds to the inevitable dump in sales they're about to witness.. I for one, hope it sparks a revival in their core competencies, and reminds them what made them the brand they are today (the excellent performance of their diapers, and their commitment to their customers by producing diapers like Overnites, where they pull out all the stops in order to produce the ultimate diaper that surpasses all others in every way. So, Huggies, if you're listening.. BRING BACK the TRUE Overnites, and stop cutting corners at the expense of your customers experience with your product. If you build it, they will pee! ..and that's it for me folks. Sorry for the dissertation. Stay padded.
  2. I really wish that some custom diaper maker like snap-ez would start modifying pairs of pre-made mens undies to convert them into adult-sized tru-fit!
  3. Got my sample pack of the new Bellissimo!
  4. I hope they meet their end of June expected delivery date, I'm down 2 two left and I really want to order some more!
  5. I think this sounds like it would feel amazing to get a massage while diapered.
  6. Someone should make a pair of jeans specifically to wear with a diaper.
  7. I just tried this, but I think I cut the hole too big because I went to remove the cath and it ripped in 2 pieces and just the lower piece came out of me.
  8. Sounds like you're fulfilling a temporary short term need or desire (ie: playing with yourself) in them, then afterward you lose interest for a while.
  9. It also bugs me that the media automatically assumes that just because she's wearing a pull-up that she's got to be shitting in her pants.
  10. I just got my sample pack of 2 from ebay. They were $20 after shipping! (I know) but from the looks and what I've been reading, I just HAD to try them.
  11. I haven't ordered any onesies for this exact same reason.
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