New Depend Ads!
Posted 29 March 2012 - 09:42 AM
Posted 29 March 2012 - 11:11 AM
would have love to see avril lavigne or katty perry trying depends
Posted 29 March 2012 - 11:18 AM
Posted 29 March 2012 - 12:16 PM
athough pampers get better plug here
Posted 29 March 2012 - 01:34 PM
Confucius Say: He who poops his diapers in church sits in his own pew. LOL.
Posted 29 March 2012 - 01:43 PM
Posted 29 March 2012 - 04:53 PM
Posted 30 March 2012 - 12:23 AM
Thanks for the post DD!!!
Posted 30 March 2012 - 11:13 AM
Posted 02 April 2012 - 05:11 PM
Posted 04 May 2012 - 09:25 PM
And, other than incontinence, there are many customers/potential customers of depends who aren't disabled. Television ads are, I would guess, only part of the brand's marketing. I suspect that a large percentage of marketing to disabled individuals occurs more through a disabled individual's interactions with doctors, HMOs, insurance companies, care providers, hospitals who provide them services regarding the individual's disability. And that marketing, to other companies happens more behind the scenes. I personally find it annoying, but my experience as a care provider is that pretty much any incontince brief product, tabbed or pull-up, is referred to as a Depend, regardless of the product's actual brand. Now that's some serious name recognition. Just like Styrofoam -- a brand name. The product is polystyrene, but nobody calls it that. I mean, they must not have to put much into advertising to hospitals, group homes, product retailers.
Besides, regardless of the demonstrations they did, these ads were clearly more about creating a warm-fuzzy positive feeling than actually proving they have a superior product to their competitors. They're trying to make their customers/potential customers feel good about themselves. They want their product associated with that positive emotions and people who are strong, healthy and attractive. Transference. (Try and tell me someone who is disabled doesn't want to feel strong, healthy and attractive at least as much as the rest of us want to...)
If they wanted you to be thinking about the qualifications of the product itself they'd be demonstrating by pouring some blue liquid in it like those commercials for paper towels or maxi pads or sham-wow. They would have used phrases like "laboratory tested", "study", "scientifically tested", "scientifically proven", "space age", "cutting edge technology", and there'd be charts or graphs or using lab equipment like scales or beakers or flasks. They'd have real-looking people giving testimonials like that tan woman with dark hair in the Speedy-Cath commercials.
There's a lot to how commercials and advertising work. It's kinda nifty.
-- Hamlet (Act II, Scene 2), Shakespeare
"Well, do you ever get the feeling that the story's too damn real and in the present tense?
Or that everybody's on the stage, and it seems like you're the only person sitting in the audience?"
-- "Skating Away," Jethro Tull
Posted 09 May 2012 - 03:32 PM
Posted 11 May 2012 - 05:28 PM
Diapers... they're not just for babies anymore.
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